Cullinane demands a positioning message
An editorial in the Boston Globe says that John Cullinane, founder of of Cullinane Corporation, one of the first successful software companies -- who now runs The Cullinane Group, Inc. which helps companies develop positioning messages -- is asking candidates and other seekers of political contributions to do what he would ask of any entrepreneur seeking start-up capital: come up with a succinct campaign message. If they can't do that much for him, he is done supporting them.'Looking back at 2004, Cullinane blames Dean's failed primary campaign and Kerry's general election loss on weak messages. He points to a passage in Dean campaign manager Joe Trippi's book, The Revolution Will Not Be Televised, which describes a scene where the candidate is surrounded be reporters who are asking questions he cannot answer. '"Dean had finally been put on the defensive by his competition, those mean Democrats. This was the surest sign he was being outpositioned," says Cullinane. "He had nobody to blame but himself, because he had no new message to put his competition on the defensive."'
posted by Paul Wilczynski @ 11:55 AM
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